Pawtaa: The Rising Pet Brand Redefining Comfort and Fun for Cats & Dogs
Why Greyhound Jumpers Are a Must-Have This Winter

PetLab Co. Dog Dental Powder Shows Exciting Results in 1st Clinical Study

Blank 2000 x 1500 - 2025-06-29T114147.057

A 28-day clinical study of ProBright Advanced showed a 40 percent reduction in hydrogen sulfide, one of the compounds that produces bad breath in dogs.

PetLab Co., a pet health company that specializes in science-backed dog supplements, is highlighting the results of a clinical study that helped to determine the impact of the brand’s ProBright® Advanced dental powder on bad breath-causing compounds in dogs. This is the first of a series of clinical studies planned for the brand’s bestselling dental product.

The double-blind, placebo-controlled study analyzed the total Volatile Sulfur Compounds (VSC) in a group of 20 dogs over a 28-day period. These compounds — including hydrogen sulfide, methyl mercaptan, and dimethyl sulfide — are the leading cause of halitosis in our canine companions.

During the study period, one group of dogs was given ProBright Advanced daily with food, while the control group was given a placebo. At the end of the study, total VSCs for dogs in the ProBright Advanced group were 25 percent less than those in the control group. While all halitosis measurements showed a trend in reduction, the level of hydrogen sulfide, one of the most common VSCs, was significantly reduced (by 40 percent) in dogs who consumed ProBright Advanced daily for 28 days.

“I won’t recommend a product to my patients unless I see the high-quality ingredients and clear evidence of results,” says Dr. Jan Bellows, a board-certified veterinary dentist and PetLab Co. consultant. “After seeing PetLab Co.’s recent placebo-controlled clinical study, I can now recommend ProBright Advanced to my client’s dogs that struggle with bad breath.”

 

Dog Dental Powder With Powerful Ingredients

ProBright Advanced is an innovative dental powder for dogs that contains teeth cleaning ingredients including:

Brown Algae: This seaweed helps target oral biofilm and supports the breakdown of tartar.

Sodium Hexametaphosphate: Targets the formation of oral biofilm and tartar build-up to keep teeth bright.

Rosemary Leaf Extract: This natural ingredient freshens bad breath, maintains healthy levels of oral bacteria, and provides antioxidant benefits.

Patent-Pending Probiotic Blend: The product’s team of formulators, led by canine nutritionist Dr. Gregory D. Sunvold, studied over 25,000 probiotic strains to identify the ones most impactful in a dog’s oral microbiome.

 

Targeting More Than Just Bad Breath

While the ProBright Advanced clinical study focused on highlighting bad breath improvements in dogs, the product is also designed to do much more. With just one scoop daily, the dental powder targets tartar buildup and helps to whiten teeth.

“I’m a veterinarian who tried out ProBright Advanced Dental Powder with my senior dog, Anna,” says Dr. Rhiannon Koehler, a PetLab Co. consultant. “I was amazed by the results. I’ve continued to notice less and less tartar as I’ve continued using the dental powder.”

Ultimately, the goal of launching ProBright Advanced was to make regular teeth cleaning easier for pet parents everywhere.

“Brushing a dog’s teeth can be a struggle, but teeth cleaning is so important for a dog’s overall health,” says Christopher Masanto, PetLab Co.’s co-founder and co-CEO. “When we learned from our nutritionist and veterinary dentist that 80 percent of dogs have dental issues by the age of 3, we knew we wanted to make an impact in canine dental care.”

PBR_Advanced_M

About PetLab Co.

PetLab Co. is a pet health company that specializes in scientifically formulated pet care products and supplements. We’ve helped over 3.5 million dog owners worldwide and we’re just getting started!

Our research-backed lineup includes pet probiotics, joint care supplements, seasonal allergy support, stress-free dental care, and more. For more, please visit thepetlabco.com.

Download (3)

 

 

Comments