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Unwrapping Joy: SoFi's Pet Holiday Shopping Survey Reveals Heartwarming Trends


'Tis the season of giving, and for pet owners, that generosity extends to their beloved furry friends. SoFi's recent pet holiday shopping survey has unveiled a treasure trove of insights into how pet owners include their pets in the festive celebrations, what they're dressing them in, and the lengths they go to fulfill their pets' holiday wishes. Here are some of the highlights from the survey, but you can view the full survey here as well:

Inclusion in Festivities:

The survey highlights the heartwarming ways in which pets are integrated into holiday celebrations. A notable 28% of pet owners invest time and effort into baking special holiday treats for their four-legged companions, showcasing a dedication to ensuring pets enjoy the season's culinary delights.

Furry Fashionistas:

Pets aren't left out of the holiday fashion parade, with 71% of them donning the classic holiday sweater. Beyond that, 61% boast a holiday-themed collar or harness, while 59% sport a festive hat. Even snow and cold-weather gear make an appearance at 47%, and 35% of pets enjoy cozy matching pajamas with their owners.


(Images from Deposit Photos)

Holiday Wish Lists and Spending Trends:

Surprisingly, 46% of pet owners claim their pets have holiday wish lists, and 18% admit that their pets' lists are longer than their own. When it comes to spending, 42% of respondents with a household income of $100,000 and above allocate more than $100 for pet gifts, highlighting a correlation between income and pet generosity.

Budgeting and Expenses:

Budgeting for pet-related holiday expenses is a common practice, with 49% of respondents setting aside money specifically for their pets. Among the expenses, 45% allocate funds for holiday photos, 38% for grooming, and 38% for seasonal veterinary needs, emphasizing the comprehensive care pets receive during the holiday season. However, the amount a pet owner spends on holiday gifts for their pets greatly depends on one’s income; 42% of those with a household income above $100,000 spend over $100 on pet gifts, while just 12% of those with a household income under $100,000 spent above the $100 mark on gifts for their furry friends.


Savings Strategies:

To keep holiday spending in check, pet owners are turning to savvy strategies. Sixty-two percent utilize coupons, 48% subscribe to pet company marketing emails for exclusive deals, and 24% take cues from influencers. Additionally, 40% rely on money-saving tips from friends and family, showcasing the collaborative effort in ensuring pets are treated royally without breaking the bank.

Dreaded Holiday Mishaps:

Despite the joy, there are common pet-related holiday fears. Tops among them are pets knocking over the tree or ornaments (37%), pets tearing open gifts prematurely (27%), and pets pilfering food from tables or counters (26%). These concerns reflect the delicate balance between festive cheer and pet-proofing the holiday environment.


Spirit of Giving:

In a heartwarming revelation, 61% of families with children share that their kids actively participate in giving gifts to their pets during the holidays. This not only underscores the close bond between pets and their human families but also highlights the spirit of generosity that permeates the season.

SoFi's pet holiday shopping survey paints a vivid picture of pet owners going the extra mile to ensure their pets are not only included in holiday festivities but are also treated with the same love and care as any other family member. From customized treats and fashionable outfits to meticulous budgeting and shared gift-giving, SoFi’s survey reflects the warmth and joy that pets bring to the holiday season in America.