The SpotVortex - Cleaning Invention is Perfect for Pet Owners
Need a Break? Watch a Video about Hedgehogs

Love Pets? Turn Your Passion Into a Career - Guest Contributor

  Variety of pets career

Guest Contributor:  Kayla Matthews

 

Pets are more than just non-human companions. They're practically part of the family: We feed them, house them, and even invest in veterinary insurance for them. Is it any wonder Americans spend billions of dollars (and counting) on pet products alone?

Not that it's a bad thing. If you've ever wondered whether you can make money from sharing your love for Fido with other people, you'll find plenty of opportunities to do so. Whether you should take advantage of those opportunities, however, is another matter. That's where this guide to setting up a pet-related business comes in.

 

Is a Pet-Related Career Right for Me?

Are you sure you want a pet-related career for the rest of your life? You might enjoy walking, bathing and feeding your own dog, but can you do the same for other people’s dogs? If you can extend your passion for pets beyond the ones in your own house, maybe starting a business based on that passion is a good idea.

The keyword here is business. Even if you're great at bringing out your inner Cesar Millan, you might get into trouble if you don't know the basics, such as pricing your goods and services, counting your inventory, and marketing. Granted, you can hire someone else to do these things for you, but while you're starting out, it's more cost-effective to be a jack-of-all-trades – at least, for the time being.

 

Question

Where Do I Start?

When combining pets and business, chances are the first thing that comes to mind is pet shop. Luckily, that's not your only option.

If you enjoy bathing animals, you can start a pet grooming business. If showing off your dog whispering skills is more in your wheelhouse, consider a dog training business instead. If you enjoy knitting cute clothes for cute dogs, you can open up an online shop and sell your goods from there.

Take stock of your current skills and interests. Figure out how you can translate them into a sustainable career. Once you get that down, it's a matter of learning business skills along the way.

 

How Do I Grow My Pet Business?

Start small. Do good work for your family and friends for a fair price, and let them spread the word. You can never go wrong with word-of-mouth.

Observe the people using your services. Can you see a pattern in their profile? Are they mostly men, or women? Are they energetic twentysomethings, or doddering senior citizens? The answers to these questions will help you determine your target market, and figure out how to expand it.

Create a website advertising your products and services. Let people know about your website through Facebook, Twitter and other sites your target customers frequent. Be sure to regularly create and share content related to your business as well, in order to keep your marketing engine running.   

  Dog at computer

 

How Do I Run My Pet Business?

That depends on what type of business you have. If you run a service like pet washing or dog training, most of your expenses will consist of overhead and labor. If you run a shop selling products like pet treats or clothes, you'll spend more on raw materials or inventory.    

Figure out how you can scale your business with the resources you have. For example, if you're a dog trainer, you can either schedule each training session yourself, or hire other trainers to help you. If you're a shop owner, consider whether your brick-and-mortar store is enough, or if you want to reach more people outside your state by selling through a website.

Don't forget your day-to-day activities. See if you can juggle tasks like accounting, production and customer service on your own, or if you need extra hands. The bigger your business, the more help you'll need.

 

What Else Do I Need to Know?

Do your homework on the specific pet business you want to start. Keep yourself informed of the latest developments in your industry. Take a look at your competitors, and note what works and doesn't work for them. And, most important of all, have fun. No matter how crazy your business gets, don't forget why you started it: To share your love of pets with others.   

 

BdPaws_lavender

 
 
About the author:  Kayla Matthews is a healthy living blogger who's passionate about animals and caring for pets. Follow her on Google+ and Twitter to read all of her latest posts!

 

 

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Ale Rossi

Great stuff. I always keep doing research on education & career field. While searching online, I found your blog is very useful for the people those looking for a bright career. In short, I can say that it can help people on taking right decision at right time when it comes to education.
Thanks & Regards,
http://www.globalexecutiveacademy.edu.my

Lindsay Pevny

I've always wanted to open a fashion boutique for tiny dogs - yup, I'm one of THOSE chihuahua ladies, lol.

Sarah

Dog training is a very good idea.

Buy and Sell Pet

how about pet breeding?

RJ Parker

I thought the post gave a lot of good places to start. I took a different path and made a simple, but fun meme site with Cats as the main theme. You all can check it out at http://www.cutecatmemes.com

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name and email address are required. Email address will not be displayed with the comment.)